Research for Strategy
Identifying and Describing Your People Group

Conceptual Framework for Research and Strategy

4.  Resources — Partners
Implementation — Advocacy Brochure
3.  Strategy Plan — Access
2.  People Profile
— Summary Description —
1.  ResearchWorldviewLanguage — Relationships
— Ongoing —

View a PowerPoint presentation on this Conceptual Framework Pyramid

  Your Strategy has its Basis in Worldview — Profile is a Worldview Summary

The Worldview is Deeper and Broader Base
                 Culture is based on Shared Significant Experiences
Worldview Investigation attempts to discover a people's
                Shared sense of reality = Cognitive Culture

Cognitive Culture is the basis for:
   Social Role Development
        Social Roles and Obligations
        This determines patterns of relationship, decision-making, interdependence.

The Profile is a Summary for General Reference and Advocacy

Prepare an Advocacy Brochure from your People Profile to elicit Advocacy partners for your people, from home church, partners, supporters.

Building Your Strategy

Research for Strategy Menu

Copyright © 2003, 2008 Orville Boyd Jenkins
Permission given for free download and use for personal and educational purposes.  All other rights reserved.

Research for Strategy
Orville Boyd Jenkins
16 October 2002
Last Updated 4 November 2008

filename:  framework.html